Summary
A proactive hands-on creative leader who has built, scaled, and elevated brands of all shapes and sizes. Values strong cross-channel relationships that appreciate process and precision. Looking to inspire and execute innovative strategic design with an inclusive diverse team.
experience
Senior Graphic Designer, Agile + DevOps
Atlassian: May 2022 — Present
- Joined forces with PMMs, copy, motion, and designers to ideate and produce powerful new content for the Jira suite of products: integrated marketing campaigns, site, landing pages, videos, social, blog, events, presentations, and one sheets
Designer + Art Director
Freelance, Oakland, CA: May 2020 — Present
- Partnered with B2B, B2C, and D2C startups to advise, create, and launch impactful brand and marketing experiences: digital ad campaigns, social, email drip campaigns, blogs, e-books, one sheets, direct mail, and presentations
Head of Creative Studio
Scoop Technologies, San Francisco, CA: November 2018 — April 2020
- Cultivated a collaborative and engaged team, design and operations, that produced up to 50 projects per quarter and reduced rush projects by 50%
- Formulated and produced first-time systemized content, collateral, and campaigns: whitepapers, one sheets, presentations, events, advertising, email, webinars, blogs, web, landing pages
- Propelled the brand forward by enhancing the brand guidelines with new sections like tone, voice, and brand systems, and enforcing regular application for a consistent brand experience
- Implemented quarterly planning, monthly reports from Airtable, semi-weekly design reviews, cross-functional creative process, specialized briefs, onboarding and offboarding, and new freelance and vendor relationships
Associate Creative Director
Peet’s Coffee, Emeryville, CA: January 2015 — July 2018
- Specialized in ideating, art directing, and executing cross-channel campaigns, including photoshoots, pre and post production, proofing, and press checks
- Rejuvenated the brand look and feel across web, retail, social, CPG, and wholesale and collaborated closely with marketing, copy, program managers, photographers, animators, illustrators, freelancers and printers
- Major accomplishments included the creative conception, execution, and launch of Peet’s first loyalty program, warm breakfast platform, sustainability initiative, and three Holiday campaigns
Senior Graphic Designer
Athleta, Petaluma, CA: July 2012 — December 2014
- Sole retail designer who assisted in developing the retail experience of the growing fleet, 30 to 100+ stores
- Envisioned evergreen design that was adopted across packaging, retail, e-commerce, and catalog
- Invented structure for evergreen gift card carrier to seamlessly integrate Athleta’s signature hair tie
Graphic Designer
Gap, San Francisco, CA: June 2011 — July 2012
- Concepted and produced seasonal windows and in-store signage for Adult, Kids & Baby, and Body
Production & Web Coordinator
Horticulture magazine, Boston, MA: December 2006 — April 2008
- Managed the magazine’s first website, forum and e-newsletter
education
- School of Graphic Design at Academy of Art University, San Francisco, CA: 2008 — 2012
Master of Fine Arts in Graphic Design
- College of Communication at Boston University, Boston, MA
Bachelor of Science in Advertising