Summary

A brand design leader and storyteller with 10+ years of experience launching products for global B2B and B2C brands. Combines strategic vision with exceptional craft to translate complex products into relatable, memorable cross-channel narratives. A collaborative leader energized by design-forward, communicative teams.

Experience

Senior Brand Designer, Greenhouse Software
Remove: January 2025 — Prent

  • Spearheaded branding and visual storytelling for the company’s largest annual event, delivering millions in influenced opportunity ARR for customer renewals and scaling the event branding into year two

  • Defined and executed creative direction for a new platform campaign, enabling designers to scale assets consistently across platforms, and for an inaugural benchmark report, achieving historic downloads

  • Boosted team velocity by mentoring designers, implementing Webflow workflows, authoring training documentation, establishing an asset matrix and building custom AI tools

Senior Visual Designer, Atlassian
San Francisco, CA: May 2022 — May 2024

  • Pioneered creative for the global cross-channel Jira Software competitive campaign, challenging conventional branding with a provocative direction that exceeded the signup goal by 33% while reducing cost per signup by 27%

  • Owned visual direction and style frames for the Atlassian Intelligence GA launch video, one of the first executions of the brand's new look and feel, establishing how the collage style and colors would translate to video going forward

  • Produced the creative direction for and managed the partnership with the AI Product and Product Marketing Leads for the Team AI keynote, the highest-attended of seven sessions, which announced the new AI platform, Rovo

Designer + Art Director, Freelance
Oakland, CA: May 2020 — Present

  • Advised B2B, B2C and D2C startups and SMB on tailored brand and marketing experiences that increased brand awareness, established industry expertise and drove business results

  • Instituted and scaled design systems and new modular marketing and brand materials to accelerate team efficiencies and ensure consistent, ownable brand narratives across all cross-channel touchpoints

Head of Creative Studio, Scoop Technologies
San Francisco, CA: November 2018 — April 2020

  • Propelled the brand narrative forward with an authoritative B2B2C voice and a scalable design system used in first-time systemized content, ad campaigns, web, events and on-site customer marketing

  • Championed an engaged and high-performing Creative and Ops team by implementing annual planning, defining roles and responsibilities, launching an onboarding program, hosting regular team standups and creative reviews and improving efficiency with productivity reports and tailored creative request forms

  • Produced 50 projects per quarter and reduced rush projects by 50%

Associate Creative Director, Peet’s Coffee
Emeryville, CA: January 2015 — July 2018

  • Conceived and executed the creative direction for new product launches: loyalty program (Peenik Rewards), warm breakfast platform, sustainability program (People & Plant) and three Holiday campaigns (largest annual campaign)

  • Orchestrated six cross-channel seasonal product campaigns and photoshoots from ideation to art directing to execution across web, email, social, OOH, retail, wholesale (airports and universities) and CPG

  • Directed designers and external partners such as photographers, stylists, freelancers, and agencies on creative direction and end-to-end photoshoot and print production

Senior Graphic Designer, Athleta
Petaluma, CA: July 2012 — December 2014

  • Established the brick-and-mortar identity and introduced seasonal product stories across windows, in-store and packaging, supporting a 2x expansion in store fleet

education

  • Master of Fine Arts in Graphic Design, Academy of Art University

  • Bachelor of Science in Advertising, Boston University