Summary

A multifaceted creative leader combining big-picture thinking with exceptional craft to deliver seamless cross-channel experiences grounded in data and thoughtful design for B2B and B2C brands. Self-directed, collaborative and energized by design-forward, highly communicative teams.

Experience

Senior Brand Designer, Greenhouse Software
Remove: January 2025 — Prent

  • Spearheaded branding and creative deliverables for the company’s largest annual customer event, “Open for Ops”, influencing millions in opportunity ARR for customer renewals and scaling the event branding into year two

  • Engineered and circulated creative guidelines for the brand’s new product positioning and established team workflows and instructional how-to guidelines for the company’s new CMS, Webflow

  • Mentored designers and collaborated with copy, motion and stakeholders to produce high-impact creative for new global campaigns, content, events, web, partnerships, emails, social and motion

Senior Designer, Atlassian
San Francisco, CA: May 2022 — May 2024

  • Pioneered the creative direction for the Atlassian Intelligence GA launch video at Unleash and Team24 AI Keynote announcing Atlassian’s new AI platform, Rovo, which became the event’s most-attended session

  • Masterminded and delivered overperforming cross-channel global digital experiences: Jira Templates webpage redesign, signups +137% YoY; Jira Software ad campaign, evals goal +125% 

  • Strategized with PMMs, web, designers, copy, and agencies to create innovative solutions that increased engagement across events, brand, product and internal communications

Designer + Art Director, Freelance
Oakland, CA: May 2020 — Present

  • Advised B2B, B2C, and D2C startups and SMB on tailored brand and marketing experiences that increased brand awareness, established industry expertise and drove business results

  • Instituted and scaled design systems and new templated marketing and brand materials to accelerate team efficiencies and ensure a consistent professional brand experience across all channels

Head of Creative Studio, Scoop Technologies
San Francisco, CA: November 2018 — April 2020

  • Championed an engaged and high-performing Creative and Ops team by implementing annual planning, defining roles and responsibilities, launching an onboarding program, hosting regular team standups and creative reviews and improving efficiency with productivity reports and tailored creative request forms

  • Propelled the brand forward with an authoritative B2B2C voice and scalable design system used in first-time systemized content, ad campaigns, web, events and on-site customer marketing

  • Produced 50 projects per quarter and reduced rush projects by 50%

Associate Creative Director, Peet’s Coffee
Emeryville, CA: January 2015 — July 2018

  • Orchestrated six cross-channel seasonal product campaigns and photoshoots from ideation to art directing to execution across web, email, social, OOH, retail, wholesale (airports and universities) and CPG

  • Directed designers and external partners such as photographers, stylists, freelancers, and agencies on creative direction and end-to-end photoshoot and print production

  • Conceived and executed the creative direction for new product launches: loyalty program (Peenik Rewards), warm breakfast platform, sustainability program (People & Plant) and three Holiday campaigns (largest annual campaign)

Senior Graphic Designer, Athleta
Petaluma, CA: July 2012 — December 2014

  • Originated window and in-store experiences for 100+ stores as the sole retail designer

education

  • Master of Fine Arts in Graphic Design, Academy of Art University

  • Bachelor of Science in Advertising, Boston University