About

I am a Bay Area storyteller and creative leader who has developed, elevated, and scaled brands of all sizes and industries across B2B and B2C businesses. 

I think big-picture, but value the details that bring delight and often “make the design” (words of Charles Eames). And, my mind thinks in systems and enjoys the problem-solving, people, and skills required to execute a cohesive cross-channel experience.

Magazines first sparked my love of design, and I worked at one out of college. I then brought that same eye to retail brands like Athleta and Peet's Coffee, before pivoting to tech with Scoop Technologies, Abridge, and Atlassian. Today, I'm focused on applying strategy and craft to shape and evolve brands through digital experiences that drive awareness, credibility, and growth.

Brands I’ve worked with…

  • Aalto: real estate

  • Abridge: healthcare 

  • ACE: social climate

  • Athleta: athleisure 

  • Atlassian: software

  • Biossance: clean beauty

  • Gap: apparel

  • Greenhouse Software: HR

  • Honda Center: sports/events

  • Horticulture magazine: publishing

  • HumanFirst: clinical testing

  • Peet’s Coffee: food + beverage

  • Scoop Technologies: transportation

  • The Town Kitchen: social change