About
I am a Bay Area native who has spent the past fifteen years doing what I love, creating. I am a seasoned storyteller and creative leader who has developed, scaled, and elevated brands across a wide range of industries, platforms, and businesses (B2B, B2C and D2C).
I lived out my dream of working for a magazine after college, transferred my retail passion to design at brands like Athleta and Peet’s Coffee, and then, after seven years of driving to work solo, I joined Scoop Technologies, a carpooling solution, and the tech and startup community.
In the most recent years, I have been working closely with a number of brands across a variety of industries and sizes to help build and evolve their brands through thoughtful ownable design.
I excel at big-picture planning and live to execute with process and precision. My mind thinks in systems and enjoys the range of problem-solving, people, and skills required to execute a multi-channel program. And, I look to build brands and teams that are meaningful, drive business, and value design.
Favorite things: house plants, yoga, sushi, sunshine, swimming, family, laughter, bowling, and dark chocolate.
Clients: Aalto (real estate), Abridge (telehealth), ACE (social climate), Athleta (activewear), Atlassian (software), Biossance (clean beauty), Gap, Honda Center (sports/events), Horticulture magazine, HumanFirst (clinical testing), Peet’s (food + beverage), Scoop (transportation), The Town Kitchen (social change)