Concepted, designed and art directed campaign across all channels (retail, wholesale, grocery). Partnered with copywriter.
Collaborated with illustrator to create modern, holiday graphics that were festive and ownable to Peet's.
Peet's Love & Coffee
Peet's Loyalty Program Contribution: Concepted and designed the look and feel of the program: emails, website and retail signage.
Peet's Merchandise Contribution: Collaborated with copywriter and designed 8 city mugs.
50 Years Handcrafted
Peet's 50th Anniversary Campaign Contribution: Designed retail store signage, hot cup sleeves, gift cards, tumbler and Moleskine notebook
Peet’s Holiday Campaign Contribution: Concepted and designed the selected Holiday campaign: Traditions Shared at Peet's roasting plant, coffeebars and home.
Assets included retail store signage, hot cups, gift cards, packaging and merchandise.
Gather round: bringing families together. A Japanese American festival that strengthens the parent and child relationship through quality time spent together. The festival focuses on family meals and reminds parents and children alike that they are loved and appreciated.