Peet’s New Product Launch The FOG offers a pure and simple twist on summer’s favorite refreshing flavors. The lightly blended, velvety smooth beverage is inspired by the famous San Francisco fog and so is the creative.
Contribution: Concepted, art directed and designed: POP, OOH, projection, animations, landing page, web ads, emails, social assets, promotional materials. Art directed lifestyle photoshoot. Collaborated with photographer, animators and copywriter.
Women in Coffee
Peet’s Digital Campaign Celebrating and recognizing the many contributions of women to the world of coffee.
In honor of International Women’s Day, Peet’s offered The Sisterhood Flight Collection, a unique collection of women-grown coffees from across the globe.
Contribution: Concepted and designed landing page, emails, and social assets.
Concepted, designed and art directed campaign across all channels: retail, CPG, e-commerce, wholesale, social. Art directed retail and e-commerce photoshoots. Collaborated with photographer and copywriter.
Peet's Love & Coffee
Peet's Loyalty Program Contribution: Concepted and designed the look and feel of the program: emails, website and retail signage.
People & Planet
Peet's Sustainable Program A program that supports the communities and environments where Peet’s coffee is grown. Focuses on Direct Trade, Farmer Assistance and Certified coffees.
Contribution: Concepted and designed retail and wholesale store signage, sell sheets, posters and coffee cards.
Precision Yields Perfection
Peet's Winter Campaign Contribution: Concepted, designed and art directed photography and store signage. Collaborated with copywriter.
Breakfast is Served
Warm Breakfast Campaign An exclusive line of breakfast sandwiches for the Portland and Boston regions. Featuring fresh and local product.
Contribution: Concepted and designed store signage. Art directed photoshoot. Collaborated with copywriter.
Power of the She
Athleta Packaging Contribution: Concepted and redesigned packaging. Created modern, active and feminine shopping bags, gift card, gift card carrier and tags. Graphics used cross channel.
Concepted, designed and art directed campaign across all channels (retail, wholesale, grocery). Partnered with copywriter.
Collaborated with illustrator to create modern, holiday graphics that were festive and ownable to Peet's.
Gap Windows + Advertising Contribution: Collaborated and designed with Gap In-Store and Windows teams for Adult, Kids & Baby and Body.
Fuel the Joy
Athleta Holiday Campaign Contribution: Concepted and designed retail windows and retail store signage
50 Years Handcrafted
Peet's 50th Anniversary Campaign Contribution: Designed retail store signage, hot cup sleeves, gift cards, tumbler and Moleskine notebook
Peet’s Holiday Campaign Contribution: Concepted and designed the selected Holiday campaign: Traditions Shared at Peet's roasting plant, coffeebars and home.
Assets included retail store signage, hot cups, gift cards, packaging and merchandise.
Peet's Merchandise Contribution: Collaborated with copywriter and designed 8 city mugs.
Gather round: bringing families together. A Japanese American festival that strengthens the parent and child relationship through quality time spent together. The festival focuses on family meals and reminds parents and children alike that they are loved and appreciated.