Concepts : presented three concepts to the stakeholder
Concept 1 exploration: Make a Splash was the chosen direction
Final visual direction: iterated on color palette
Final campaign creative: hero campaign visual that used summery yellows and blues and graphic shapes reminiscent of splashes and speech bubbles
Social: the campaign was announced and promoted across all social platforms (Twitter, LinkedIn, internally on Atlassian Community)
Program branding: the campaign was comprised of two programs. Ode to Jira and Jira Admin Day used the same components and color palettes, but each had unique visual branding.
Jira July branding: alternative campaign visual with lockup against a water background
Social posts: made a splash with the start of Jira July and shouted out all admins on Jira Admin Day
Jira Admin Day branding : tailored components to show love and appreciate
Jira Admin Day social posts : Atlassian Community post encouraged everyone to celebrate Admins on social with a heartfelt message and one of the provided social assets
Jira Admin Day branding exploration
Ode to Jira branding
Ode to Jira haiku social posts
Atlassian Community badges : earned a Jira July or Ode to Jira badge if they participated in the programs with a social post
prev / next