Historical Jira ads : stakeholder want spicy creative, not business as usual
Competitive audit: design and content
Initial design rounds: not spicy enough for stakeholders
Team alignment: paused on design to align on spicy definition and visuals with PMM stakeholders
Final direction: used dynamic minimal dark-mode colors as a nod to developers, bold graphic type and abstract product UI; here are the final contenders which varied slightly in layout, color and scale
Final creative: adjusted the color palette to brand colors and tailored the same design elements across all 4 categories ad sets to align with the messaging and features
Static social ads: Facebook, Instagram, and LinkedIn
Carousel social ads: for each category and a family set
Google display ads: 5 sizes for each category
Google responsive ads: 20 versions for each category
Localized ads: all category ad sets were translated into French, German, Japanese and Portuguese
Storyboards for animated ads: we also created animations for all four categories
6 and 15 second videos: the two length videos were created in three dimensions for all four categories
Final landing pages: one for each category, updated later to include a customer video
Refreshed landing pages: 3 breakpoints with video
Final campaign
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