Script iterations: collaborated with internal teams to establish sustainability narrative, VO and music
Storyboards: brainstormed with the motion designer to create final boards
Storyboard to style frames : took inspiration from the storyboards, so final frames often varied from the initial sketches
V1 style frames: frames initially included a robust intro and outro, section dividers, and varied color usage
Style frame iterations : the visual narrative changed quite a bit in this phase
Photo sourcing: leveraged existing photos from our DAM library on Brandfolder and sourced new stock photos. All photos were documented and new photos were purchased by our DAM librarian.
Final video look and feel: leveraged new brand colors, illustrations, and collage style
Final key frames: the video had a systemized color story. The intro and outro were in full color and the product pages showcased a blue palette.
Final style frames: the intro and outro frames were streamlined in order to tell a more robust product story
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